CXM Digital Marketing Reports Impressive Results for Their Construction Cost-Estimating Services Client, Vermeulens


Contact: Judy Taylor, Publicist
303.216.0472 x 3- direct line


CXM Digital Marketing Reports Impressive Results for Their Construction Cost-Estimating Services Client, Vermeulens

Vermeulens, a leading construction-cost estimating service based in California, opened a new Colorado office and sought to increase traffic to their website, increase their online presence, and pull in new leads leading to new contracts. They partnered with CXM Digital Marketing, a rapidly-growing online marketing and lead generation firm, to achieve their goals.

CXM is delighted to announce the following campaigns and their results for this prestigious client:

  1. Email outreach campaign: The compelling content included highlights from the client’s recent Market Outlook report and a link for prospective clients to download the report. The equally compelling results: The email campaign resulted in a 17% open rate (as opposed to the industry norm of a 1-2 percent open rate from leads gotten through purchased lists). Vermeulens received a 20 percent click through rate from those targeted customers who opened the newsletter.
  2. Online PR campaign: Press releases announcing the opening of Vermeulens’ new office and highlighting their areas of expertise and past successes were sent to a targeted list of local publications. The results: 30% of recipients opened the release, leading to a follow up article in a prominent trade magazine.
  3. Web traffic: As a result of CXM’s content management services, Vermeulens’ website has seen an increase in traffic over only three months, from 159 to 8,176 visitors per month.

About Vermeulens

Vermeulens leverages over 40 years of cost estimating and value engineering experience to help customers build a solid foundation for success. With over $5 billion in annual construction cost estimating, an extensive and continually expanded database, and an innovative parallel estimating system, the firm is committed to identifying and controlling project costs throughout the design process. As trusted advisors, meeting facilitators, consensus builders, and collaborative problem solvers, the team anticipates and accommodates the customer’s needs. The Vermeulens staff includes experts in architectural, structural, mechanical, electrical, interior design, and planning; members have a working knowledge of all projects and are ready to assist with critical design and cost decisions at every stage.

About CXM

Headed by founder and CEO Patrice Barber, CXM Digital Marketing Group is an international inbound marketing firm that creates winning strategies for social, digital, and content marketing to increase brand-awareness, online conversion, and client retention. The Denver-based firm incorporates monthly e-marketing services with a cloud-based integrated marketing platform to connect marketing to sales for increased conversion. Over half their clients increase online reach by 25 to 100 percent within a few months.