Inbound Marketing Insights

Inbound Marketing Insights

Marketing Firms Share Tips on Improving and Managing Client Experience

Alexa Pohl - Monday, August 10, 2015

To achieve success, a B2B company must rely on fostering strong relationships with clients, and this often involves offering exceptional service and unparalleled experience to gain trust. Whenever “customer experience” is mentioned, one might think that it only applies to the B2C model, and creating strong relationships between businesses by providing a great experience is certainly harder than doing the same for a consumer. Read More

Worth Sharing from Across the Web, 7-8-2015

Patrice Barber - Wednesday, July 08, 2015

 Every month, we find great articles, blogs posts, and other resources and share them on TwitterFacebookLinkedIn, and Google+. Here’s just a taste of the resources we’ve shared over the past month:
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Why Content Marketing?

Patrice Barber - Tuesday, June 30, 2015

Content Marketing is one of the key strategies of digital marketing.  According to the  Content Marketing Institute “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.  Read More

Making the Most of Mobile

Patrice Barber - Tuesday, May 26, 2015

Mobile  A recent report revealed that mobile usage (including time spent on mobile apps and web browsers) accounts for 60% of all time spent on digital media (http://techcrunch.com/2014/08/21/majority-of-digital-media-consumption-now-takes-place-in-mobile-apps/). This means that mobile usage has surpassed all other forms of digital media. It also means that if you haven’t introduced mobile into your marketing and operations yet, you’re missing out. Here are a few fantastic ways to integrate mobile into your business.  Read More

Congrats to CXM Client Vermeulens

Patrice Barber - Monday, May 11, 2015

We’re only a quarter of the way through 2015, and CXM client Vermeulens has already built up an impressive list of accomplishments this year! Read More

What Can Marketing Automation do for you?

Alexa Pohl - Tuesday, March 17, 2015

Marketing Automation.  You’ve probably heard about it.  But how much do you really know about the benefits of marketing automation?  And have you implemented it in your own business?  This post will share some reasons to consider using marketing automation.  Read More

Top 2015 Marketing Trends

Patrice Barber - Monday, February 16, 2015

For the past month, our favorite business blogs, magazines, and publications have been chock full of predictions for what 2015 will bring for marketing.   We've developed a summary of the top marketing forecasts.  Here’s our roundup of the top marketing trends of 2015 that you need to be aware of.    Read More

CXM Partners with Espy Marketing

Patrice Barber - Monday, January 26, 2015

After working with Espy Marketing for over a year on several client projects we are pleased to announce the launch of our strategic partnership. This has been designed to create an even stronger results-based approach for our clients. Espy Logo Read More

Top Ten Things to do with Family during the Holidays

Patrice Barber - Tuesday, November 25, 2014

We know—holidays are that time of year when your already-packed calendar gets that much more hectic. But during the hustle and bustle, don’t forget what matters most this season: the people you love. Take some time over the next month to celebrate the season with your loved ones. Here are a few ideas of holiday activities that your whole family can enjoy together.   Read More

New Year's PR

Patrice Barber - Saturday, November 22, 2014

The weather is cooling down, the trees are going bare, and the nights are getting darker— as autumn winds down, the holiday season is heating up! That means ski trips , family fun, and tasty holiday food...But it also means it's time to get your New Year’s PR and digital marketing campaign in gear. Here are a few tips to get great results this New Year: snowflake Read More

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